Privacy Policy

Last Updated: 08/05/2024

Hit2b ("we," "us," or "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you use our mobile application (the "App") or interact with our services. By accessing or using the App, you agree to the terms of this Privacy Policy.

1. Information We Collect

  • a. Information You Provide: We may collect personal information that you voluntarily provide to us when you register an account, create a profile, or use certain features of the App. This may include your Name; Username; Email address; Cell number; Gender identity; Date, time, and location of birth; Sexual preference; Photographs; Location; and Login information for social media accounts that you connect to your Hit2b Account (this could include, for example, your Facebook and Instagram accounts, and any other information you choose to share.

  • b. Information We Collect Automatically: When you use the App, we may automatically collect certain information about your device, including your IP address, device type, operating system, browser type, and usage data. We may also collect information about your interactions with the App, such as the pages or profiles you view, matches you make, and messages you send.

  • c. Location Information: With your consent, we may collect precise location data from your device to facilitate location-based features of the App, such as finding nearby users or events. You can control the collection of location information through your device settings.

Upon registration, you'll have the flexibility to review and modify your information anytime by simply logging into Hit2b. However, please note that your date of birth and location (if you've granted Hit2b access to your device's location settings) are automatically updated based on your device's location. It's your responsibility to ensure that your account details remain current, particularly if your phone number changes.

The data we gather serves to improve the App and authenticate our Users, ensuring that robots are kept at bay! Registration details like your sexual preference, name, and username may be visible to other Users who visit your profile page.

For Users residing in California, the data we collect falls under the following categories of "personal information," as defined by the California Consumer Privacy Act (CCPA):

  • A. Identifiers, such as name and location;

  • B. Personal information, as outlined in California customer records law, such as contact details (including email and phone number) and financial information;

  • C. Characteristics of protected classifications under California or federal law (if provided), such as age, gender identity, marital status, sexual orientation, race, ancestry, national origin, religion, and medical conditions;

  • D. Commercial information, including transaction records and purchase history;

  • E. Biometric data;

  • F. Internet or network activity information, such as browsing history and interactions with our Sites and App;

  • G. Geolocation data, such as mobile device location;

  • H. Audio, electronic, visual, and similar information, such as photos and videos;

  • I. Professional or employment-related details, such as work history and previous employers;

  • J. Non-public education information;

  • K. Inferences drawn from any of the above-listed personal information to create a profile or summary regarding an individual's preferences and characteristics.

2. Use of Information

We may use the information we collect for the following purposes:

  • To provide, personalize, and improve the App and our services.

  • To communicate with you, including responding to your inquiries and providing customer support.

  • To facilitate matches, connections, and interactions between users.

  • To analyze usage trends and preferences and optimize user experience.

  • To detect, prevent, and address technical issues or security breaches.

  • To comply with legal obligations and enforce our policies.

Profile Details

We advise and urge you, as well as all our members, to exercise caution when sharing personal information about yourself. It's not advisable to include email addresses, URLs, instant messaging handles, phone numbers, full names or addresses, credit card information, national identification numbers, driver's license details, or any other sensitive data that could be exploited or misused, on your profile.

When you disclose information about yourself or engage in messaging with other Users, the level of personal information you choose to share is your own responsibility and at your own risk.

3. Sharing of Information

We may share your information with third parties in the following circumstances:

  • With service providers, contractors, and business partners who assist us in operating the App and providing our services.

  • With other users to facilitate matches and interactions, as permitted by your privacy settings and preferences.

  • With law enforcement authorities, government agencies, or other third parties when required by law or to protect our rights, property, or safety, or the rights, property, or safety of others.

  • In connection with a merger, acquisition, or sale of assets, in which case your information may be transferred or disclosed to the acquiring entity or successor.

Purchase Details

Should you choose to purchase any of our premium services, we will securely process your payment information and retain it for the purpose of fraud prevention and for audit/tax requirements.

Hit2b employs automated decision-making processes to identify and prevent fraudulent payment transactions as part of our anti-fraud measures. Our systems analyze payment transactions for behavior indicating potential breaches of our Terms and Conditions of Use. If a transaction meets specific criteria suggestive of a likely breach of the Terms and Conditions of Use and potential fraud, it may be automatically blocked. In such cases, affected users will receive notification that their transaction cannot be processed, and they have the option to contact Hit2b to contest the decision.

Please be aware that if your account is blocked for any reason, any accounts you hold on other Hit2b platforms or applications, such as Badoo, may also be subject to blocking as part of our anti-spam and anti-fraud protocols.

Device and Image Details

When you utilize the App, we may gather information regarding your device, including its unique identifier, model, and operating system, for various purposes outlined in this policy. Additionally, with your permission, the App may access your device's address book solely for the purpose of adding a contact.

Furthermore, we collect data concerning your photos, such as which ones users spend the most time viewing or which ones exhibit optimal lighting. This information may be utilized to reorganize your profile photos, with the aim of presenting them in a manner more advantageous to you. You have the option to opt out of this feature via our app settings.

When Reaching Out to Customer

Support If you reach out to our Customer Support team through our Feedback Page, we will obtain your email address and may track your IP address, along with the details you provide to aid in resolving your inquiry. Records of our correspondence with you, including any complaints received from you regarding other Users (or from other Users regarding you), will be retained for 6 years following the deletion of your account.

4. Data Security

We take reasonable measures to protect the security of your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

At Hit2b, our goal is to foster kind and equitable relationships. To achieve this, we've developed matching algorithms designed to predict your compatibility with other users, thereby presenting you with individuals we believe are well-suited for you. These algorithms analyze various indicators derived from user profiles within our app, such as swiping behavior and mutual matches, to recommend the most relevant profiles to optimize everyone's likelihood of forming meaningful connections. Leveraging a diverse array of factors, our matching algorithms utilize machine learning to rank profiles, enhancing your chances of discovering compatible matches.

To predict your compatibility with others and generate profile recommendations, we utilize the following data about you and other users:

  • Information provided in your profile, such as age, distance, and gender, enabling us to suggest individuals who are suitable and likely to reciprocate interest.

  • Insights into your app interactions, helping us identify active users who are open to meeting new people.

  • Device coordinates, essential for determining your proximity to other members.

The legal basis for processing profile and proximity information lies in the necessity for providing our contractual services to you, as per Article 6(1)(b) of the GDPR. Regarding information about your app activity, this processing is grounded in our legitimate interests, specifically our aim to deliver personalized and relevant recommendations for potential matches within our App, pursuant to Article 6(1)(f) of the GDPR. Additionally, should you choose to include sensitive information in your profile, such as beliefs, processing of this data is contingent upon your voluntary and explicit consent.

Keeping Hit2b Safe and Respectful

We use a combination of smart technology and human reviewers to keep Hit2b a positive experience for everyone. This means checking profiles and messages for anything that goes against our community guidelines. If something seems off, we might send a warning or temporarily restrict your account. Don't worry, you can always reach out to us if you think we made a mistake.

5. Your Choices

You may access, update, or delete certain personal information through your account settings in the App. You may also choose to opt out of certain data collection and processing activities, although this may limit your ability to use certain features of the App.

6. Children's Privacy

The App is intended for use by individuals who are 18 years of age or older. We do not knowingly collect personal information from children under the age of 18. If you believe that we have inadvertently collected information from a child under 18, please contact us immediately.

7. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated Privacy Policy in the App or by other means of communication. Your continued use of the App after the effective date of the revised Privacy Policy constitutes your acceptance of the changes.

8. Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of [jurisdiction], without regard to its conflicts of law provisions.

This Privacy Policy constitutes the entire agreement between you and Hit2b regarding the collection, use, and disclosure of your personal information through the App.

9. Third-Party Links and Services

The App may contain links to third-party websites, services, or content that are not owned or controlled by Hit2b. We are not responsible for the privacy practices or content of such third parties. Your interactions with third-party websites or services are subject to their respective privacy policies and terms of service.

Third-Party Service Providers

We enlist select trusted third parties to carry out functions and deliver services on our behalf ("Service Providers"). The specific vendors with whom Hit2b shares User personal data may vary, contingent upon factors like the particular App, Sites, or services engaged with by a User. For instance, in facilitating our services to Users, we typically utilize the following types of suppliers:

  • 1. Billing services - enabling customers to acquire paid features of our App (e.g., Google Play).

  • 2. Authentication services - permitting customers to verify their account (e.g., Twilio).

  • 3. Social media providers - allowing customers to establish or link their Hit2b account with their profiles on these platforms (e.g., Facebook, Instagram, or Spotify).

  • 4. Product enhancement and market research - employing third-party platforms (such as Typeform) and agencies (e.g., Kantar) to conduct customer surveys and market research, enhancing our products and services.

  • 5. IT services - certain third-party software providers utilized in our business operations may process Users' personal data (e.g., if a User contacts us via social media for support, their inquiry is handled by our community management software provider, Khoros).

We conduct thorough due diligence on all Service Providers we engage to ensure they maintain adequate data protection and information security protocols. Additionally, we only furnish them with the personal data essential to the service they provide. Measures are implemented to maximize the non-attributability of shared data, and our suppliers are bound by extensive obligations outlined in our contractual agreements, including stringent data retention limits.

10. Cookies and Similar Technologies

We may use cookies, web beacons, and similar technologies to collect information about your interactions with the App and to personalize your experience. You can control the use of cookies through your browser settings, but please note that disabling cookies may limit certain features of the App.

11. Advertising and Analytics

We may work with third-party advertising networks and analytics providers to serve advertisements and analyze usage data in the App. These third parties may use cookies and similar technologies to collect information about your activities across various websites and apps for advertising and analytics purposes. You can opt out of personalized advertising by adjusting your device settings or by visiting the Digital Advertising Alliance's opt-out page.

12. International Data Transfers

Your information may be transferred to and processed in countries other than your own, where data protection laws may be different from those in your jurisdiction. By using the App, you consent to the transfer, processing, and storage of your information in these countries.

13. Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. We may also retain aggregated or anonymized data for analytical purposes.

14. California Privacy Rights

If you are a resident of California, you may have certain rights under the California Consumer Privacy Act (CCPA), including the right to request access to or deletion of your personal information. To exercise these rights, please contact us using the information provided in the "Contact Us" section of this Privacy Policy.

California Residents

If you live in California, you have some extra rights when it comes to your Hit2b data:

  • Know what we know: You can ask for a report on what information we've collected about you and what we've done with it over the past year.

  • Request deletion: You can also request that we delete your personal information, with some exceptions.

For other questions about your California privacy rights, you can contact us at

Here are some additional points to keep in mind:

  • Promotions: Sometimes we partner with other companies for promotions. If you sign up for one, we might share your contact info with them so they can tell you about their products or services. We'll always let you know before you enter a promotion if this is the case.

  • Do Not Track: Currently, Hit2b doesn't track your activity across other websites or apps.

  • Third-Party Data Collection: We also don't allow third-parties to track your activity on Hit2b for their own purposes.

15. European Economic Area (EEA) Privacy Rights

If you are located in the European Economic Area (EEA), you may have certain rights under the General Data Protection Regulation (GDPR), including the right to access, rectify, or erase your personal data. To exercise these rights, please contact us using the information provided in the "Contact Us" section of this Privacy Policy.

Your Privacy Rights

Depending on where you live, you may have certain rights regarding your data on Hit2b. These might include:

  • Seeing what we know: You can request a copy of your data.

  • Fixing what's wrong: If your information is incorrect, you can ask us to fix it.

  • Deleting your data: In some cases, you can request that we delete your information.

  • Pausing the processing: You might be able to limit how we use your data without deleting it entirely.

  • Taking your data elsewhere: You can request a copy of your data in a format that can be transferred to another service.

  • Objecting to how we use your data: You may have the right to say no to certain ways we use your information, like for marketing purposes.

We recommend checking the privacy laws in your country to understand all your rights.

Ready to exercise your rights?

Here's how to get in touch:

  • Visit our Feedback Page

  • Email our Data Protection Officer at

For your protection: We may ask you to verify your identity before fulfilling your requests.

Concerns about how we handle your data?

  • Contact us using the information above.

  • If you're not satisfied with our response, you can complain to your local data protection authority.

Data Location

Hit2b operates globally to serve you wherever you are. This means your data may be stored on servers in the US, UK, EU, and Russia (for Russian users). We use secure data centers and legal agreements to keep your data protected.

16. Updates to Your Consent

From time to time, we may seek your consent for specific data processing activities not covered by this Privacy Policy. If we make material changes to the way we collect, use, or disclose your personal information, we will obtain your consent before implementing such changes, where required by law.

17. Sharing

We hold our Users in high regard and believe in showcasing their greatness to the world. That's why we've incorporated specific features to facilitate this on our platform. Our App is crafted to foster connections and interactions among Users seamlessly.

While using the Hit2b App, it's important to recognize that any content you post or submit may be visible to both Users and non-users alike. We encourage Users to exercise caution when sharing information that could potentially become public.

Please refrain from divulging sensitive personal details, such as religious affiliation or health information, on your profile. Certain Hit2b badges, like those indicating religious or political affiliations, may prompt you to provide such information voluntarily. While it's your choice to disclose this information, bear in mind that it may be shared publicly with other Users.

Your Hit2b profile and associated information, including data imported from third-party accounts (such as Facebook, Instagram, or Spotify), may be accessed and shared by Users, regardless of whether they're registered on the App. For instance, a User might recommend you as a match to their Facebook friends by sharing a screenshot of your profile picture.

Additionally, in specific countries (currently, South Korea only), Users can download their conversation history due to local regulations. Please note that once downloaded, Hit2b cannot control how this information is used or shared by Users.

If you access the App via your Facebook or another third-party account on a shared device, remember to log out of both the App and the relevant third-party account to prevent unauthorized access to your Hit2b account.

18. Signing in with Social Media

  • Facebook and Apple: You can use Facebook or Apple ID to sign in to Hit2b quickly. These platforms will share some basic info with us like your name, picture, and email (if available). You can always choose what information to share.

  • Remember: Even if you remove Hit2b from your Facebook settings or Apple ID, we might still have some info you shared when you first signed up. You can delete your Hit2b account entirely to remove all your data.

Linking Extra Accounts (Optional)

  • Instagram, Facebook, Spotify: You can connect these accounts to Hit2b to share things like photos or favorite artists on your profile.

  • We only get what they allow: Hit2b will only access the information that these platforms let us see.

  • Changing your mind? No problem! You can easily unlink your accounts from within the settings of Instagram, Facebook, or Spotify. However, anything you've already shared on Hit2b will still be there unless you delete it manually.

19. Accessibility

We are committed to making our services accessible to all users, including those with disabilities. If you encounter accessibility barriers while using the App, please contact us so that we can assist you and improve our accessibility features.

20. Keeping Your Data Safe and Secure: Understanding Hit2b's Retention and Deletion Practices

At Hit2b, we take your privacy seriously. We only store your personal information for as long as it's legally necessary and allowed by law. This section will explain how long we typically keep your data and what factors influence that timeframe.

Deleting Your Account:

  • Immediate Disappearance: Once you delete your Hit2b account, your profile will no longer be visible within the app within seconds. This means other users won't be able to find or see your profile.

  • 28-Day Restoration Window: We understand mistakes happen! If you accidentally delete your account, you'll have a 28-day grace period to restore it and pick up right where you left off.

Data Deletion Process:

After the 28-day restoration window closes, we'll begin the process of deleting your personal information from our systems. However, there are some exceptions where we might need to retain certain data:

  • Legal Obligations: In some cases, the law requires us to keep your information for a specific period. For example, if you made purchases within the app, we might need to retain some data for tax and accounting purposes.

  • Compliance Records: If your account was blocked for violating Hit2b's policies, we might need to keep some information as evidence to answer any future questions or legal claims related to the block.

  • Unresolved Issues: If there's an outstanding issue, claim, or dispute related to your account, we may need to retain relevant information until it's resolved.

  • Security and Fraud Prevention: To maintain a safe and secure environment for all users, we might need to keep some information for a longer period. This could include data that helps us prevent banned users from creating new accounts or identify and address potential fraud.

Important Note: Even after you delete information from your profile or your entire Hit2b account, copies of that data might still be accessible in a few scenarios:

  • Previously Shared Information: If you shared your information with other users before deletion, they may still have copies of those messages or details.

  • Third-Party Access: If you granted access to your Hit2b information through third-party apps or websites, they might retain that data according to their own privacy policies and terms of service. Hit2b has no control over these practices.

We Recommend:

  • Be mindful of what information you share on your Hit2b profile.

  • Review the privacy policies of any third-party apps or websites before granting them access to your Hit2b information.

Transparency is Important:

We hope this detailed explanation clarifies how Hit2b handles your data retention and deletion. If you have further questions or want more specific information about our data safeguards, feel free to contact our Data Protection Officer at

21. Keeping this Policy Up-to-Date

As Hit2b grows and changes, we might need to update this Privacy Policy from time to time. If we make a significant change to this policy, we'll let you know. We might send an email to the address on your account or post a notification within the Hit2b app. This way, you're always aware of how your information is being handled.

22. Contact Us

If you have any questions, concerns, or comments about this Privacy Policy or our privacy practices, please contact us at